It only signals one thing in my mind. Warhammer Online is bleeding subscriptions. They keep saying the numbers are growing, but what is their definition of growth?
They are promoting all these things in there re-enlistment campaign to try to lure players back. Of course none of it applies unless you haven't been subscribed for 90 days.
Lets look at all this more closely, and see why this campaign isn't going to bring any players back. Most of the bullet selling points are over 90 days old. This means most of the players have already experienced the new rvr city, the bloom, the apprenticeship, new starting journey in Empire, Underdog, War report, and Weekend Warfronts.
These players have already seen all this, and quit. What a worthless marketing move by promoting old content as something new. Why bring players back when you are just about to revamp the game?
Shouldn't this campaign be running after patch 1.4 goes into effect along with the RvR packs. If you want to lure players back you have to offer them something that gets them excited about something new. Anyone that has quit in the last 90 days has experienced all of it already most likely.
This should be their first clue that even after all these changes they are losing players. You aren't getting these players back by offering the same old stuff.
Another laughable thing is they are promoting game performance, and stability. They say it is fixed. You don't have to be a rocket scientist to look on the Herald, and see Badlands issues almost every day.
They are also throwing in three in-game items. Are they really worth it? The signet turns you into a skeleton, but as soon as you take damage you return to normal. The Libram of Insight is a CE rehash. Basically you gain 15% to xp, renown, and influence for two hours with three charges. The next is the arthritic hand. It gives you 5 AP/sec regeneration for a whole 5 minutes with an hour cooldown.
All in all they aren't really offering much to entice players to come back, and I am sure it won't be very successful.
Would you be trying to bring players back before a big game changing patch, and rvr packs?
