Numbers That Make You Say Hmmm

What numbers make you say hmmmm? It is the numbers I see active on Gorfang for Warhammer Online. Are players quitting? Is the free trial throwing off the overall numbers? Are players rolling alts? Are players taking the summer off?

It all seems a little mind boggling to me. I understand how all of the above questions could affect the overall populations on the Gorfang server. The problem is I don't see the trend on the Euro servers.

Are Euro players more hardcore? Do they play more? Why do they always have over 1000 players playing during primetime, and Gorfang is lucky to barely have over 200 total players?

It doesn't make sense. Gorfang has over 7000 players on the server active in the last 30 days, and almost 2000 rank 40's. With these numbers why are we only seeing 200+ during the primetime hours?

Is it taking into account that almost everyone has multiple rank 40's? What is the true amount of paying subscribers that have a rank 40? How much play time are most players doing every week?

Is the same trend happening that seems to always happen where everyone flocks to other populated servers? Are players tired of losing, and reroll on another server on the winning side? Did players jump ship, and join the Euro English speaking servers?

By looking at guild rosters of some of the bigger guilds using Warhammer Census I see lots of rank 40's not active. What needs to happen in the game to get people to want to play?